Jawala Rajma takes 3 months to ripen before harvest. Rajma may seem to grow, mathematically speaking, four times a year or more than once at least. But due to climate conditions, rajma can only be grown once a year in this region. Due to the lack of proper channels and low prices, rajma cultivation is not always a popular choice. The labour and costs associated with it are not motivating and farmers are beginning to reduce their farming. PAHADI ZAIKA is trying to get these stories out on Youtube and aims to encourage organic Rajmah cultivation by providing farmers with better prices.